2020 sees the launch of a new brand identity and website for Taylor Reynolds Architects. Located in amongst the side streets of Fitzroy, Taylor Reynolds specialises in multi-residential development and design services. The new brand mark draws its inspiration from the simplicity of form, a minimalist approach which pares back typography to the most basic of geometric shapes.
Visua has been working closely with Taylor Reynolds for more than a decade, having developed their initial branding when the business was first formed. The initial brand identity was a reflection of ‘place’, the environment, and influences which inspired their design. That idea is still at the core of their brand, but as aesthetics and technologies evolve so must a brand.
Stay tuned, more examples of this project will come in the following months.