Metro Beverage Co.

Visua has had the pleasure of working with Metro Beverage Co. (MBC) for more than a decade, having designed the company’s brand identity. MBC approached Visua to develop and design a new 100% Australian-owned fruit juice that would compete with the current market leaders.

Nature’s Valley Fruit Juice is strategically positioned as a low-cost, no frills alternative, and as such the packaging needed to reflect a simple, straightforward and honest offering. Images of freshly picked whole fruits were used to fill the front label and a simple typographic treatment for the product name and flavour.

Sales figures indicate Nature’s Valley Fruit Juice has proven to be an extremely beneficial addition to the range of beverages MBC currently distributes. Nature’s Valley is available exclusively through Metro Beverage Co. in seven different varieties and in 250ml, 350ml and 2 litre bottles.

Metro Beverage Co.

Visua has had the pleasure of working with Metro Beverage Co. (MBC) for more than a decade, having designed the company’s brand identity. MBC approached Visua to develop and design a new 100% Australian-owned fruit juice that would compete with the current market leaders.

Nature’s Valley Fruit Juice is strategically positioned as a low-cost, no frills alternative, and as such the packaging needed to reflect a simple, straightforward and honest offering. Images of freshly picked whole fruits were used to fill the front label and a simple typographic treatment for the product name and flavour.

Sales figures indicate Nature’s Valley Fruit Juice has proven to be an extremely beneficial addition to the range of beverages MBC currently distributes. Nature’s Valley is available exclusively through Metro Beverage Co. in seven different varieties and in 250ml, 350ml and 2 litre bottles.

Visua - Nature's Valley, Packaging
Visua - Nature's Valley, Packaging
Visua - Nature's Valley, Packaging
Visua - Nature's Valley, Packaging
Visua - Nature's Valley, Packaging